Rungis International Market is the largest fresh market in the world. In 2017, SEMMARIS decided to entrust Cultival with the management of its guided tours for B2C and B2B customers.
The Rungis International Market represents the excellence of the products and the know-how of French Gastronomy. The guided tours of its pavilions are a must for many professionals and students of the agro-food industry but also for lovers of sensory and unusual visits. Nowadays, SEMMARIS (Societe d’Economie Mixte du Marche de Rungis) has decided to entrust Cultival with the exclusive and global management of its guided tours, for a period of four years.
As part of this mission, Cultival also provides its expertise to the significant increase in the average number of visitors and the setting up of new and innovative profit centres that are part of the strategy to reinforce the image of the Rungis Market worldwide.