Cultival is behind the scenes at the Grévin Paris.

With a view to growing its target audiences, Grévin is drawing on Cultival’s expertise to create an offering that aims to stimulate the interest of both new visitors and locals who think they know everything there is to know about Grévin.

The idea is to combine the discovery of the existing tour with one through the private areas of the Museum: its workshops.

Besides the design of the guided tour, Cultival will ensure the distribution and marketing of the offering across its networks, as well managing the booking and engagement processes.