Since 2012, the Cité du Cinéma, a cinematographic centre located in Saint-Denis, has become an unmissable attraction of Seine-Saint-Denis. In 2015, Cité du Cinéma decided to entrust Cultival with the management of guided tours at its site.

Cultival thus manages the promotions, marketing, bookings and engagement activities for the guided tours for all the visitors to this vast complex, while enabling the Cité du Cinéma to focus on its core business: the creation of film.