Agency Cultival

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La Seine Musicale

Cultival and La Seine Musicale have signed a partnership for the management of behind the scenes guided tours of the monumental cultural complex designed by architects Shigeru Ban and Jean de Gastines.

As soon as construction was announced, the many requests to visit the site demonstrated the interest of the people from the Ile-de-France region, in terms of urban renewal, architectural creation and artistic programme projects. Implementing visits on a site that hosts such a large number of shows, concerts, exhibitions and events cannot be done so easily, hence the need to work with an operator capable of carrying out the whole process of providing guided tours.

Cultival will thus conduct on behalf of La Seine Musicale all the activities related to the organisation of guided tours of La Seine musicale, ranging from the creation of visit programmes to mediation, as well as communication, marketing and bookings.

Cultival’s new mission begins today with the launch of behind-the-scenes tours of La Seine Musicale scheduled to start in October.

 

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