Marketing and sales

Our positioning

The agency Cultival has shown initiative with its ambitious choices with regards to its offline and online marketing activities.

The marketing tools it has developed enable it to optimise and enhance the visibility of the cultural offerings across the sales networks, including the communications media, field marketing, direct marketing, digital marketing, etc., and to a client-base that consists of schools, groups and individuals.

Development of the offering

The first stage of a launch lies in a thorough assessment of the offering under the management of the partner site:

— Definition of tour themes in accordance with the spaces and customer typologies > new themes, narrated tours, workshops, investigation tours, tour packages, etc.

— Drafting of the content in French and English, which is designed for the CULTIVAL media

— Development of the pricing plan (public price, discounts for tourism professionals and e-distribution)

— Establishment of an “ideal” tour schedule in order to facilitate online sales > number of slots, rate of departures, group sizes, etc.

— Posted on Cultival.fr

Marketing media

Cultival pays special attention to the production of its marketing materials. Designed in-house each support is carefully selected to meet the most fair to all customer typologies.

— Annual catalogue

— School brochure

— Posters and flyers

— Sales brochure

— Gift certificates

Field activities

— Works councils/Corporate exhibitions > between 2 and 5 per year

— Tourism expos > between 2 and 5 per year

— Workshops Pro France > between 4 and 10 per year

— National fairs > between 2 and 3 per year

— Corporate events > approx. ten per year

— Eductours > approx. twenty per year

Digital marketing

Cultival annually allocates a significant budget in developing its digital tools in order to stick better to the needs and expectations of cultural sites and their visitors .

—  Web 2.0

— B2B and B2C newsletters

—  Google adwords

— Audiovisual productions

Public relations

— Media kit

— Press releases

CULTIVAL customer database

With its offensive activities including direct calls and mailings, its effective booking system and customer loyalty programmes, CULTIVAL now has a substantial customer database that is maintained by a team of six salespersons.

—  Companies & works councils > over 3,000 qualified contacts

—  Banking sector loyalty programme > over 100 qualified contacts

—  French tourism professionals > over 2,000 qualified contacts

—  International tourism professionals > over 1,500 qualified contacts

—  Concierge & hotel services > over 200 qualified contacts

—  Voluntary organisations > over 6,000 qualified contacts

—  Educational sector > over 12,500 qualified contacts

—  E-distribution > more than a dozen qualified contacts

In addition to this B2B database, Cultival has a database of over 50,000 qualified B2C contacts.

The quality approach

Monitoring the quality of the guided tours is an essential component of Cultival’s work, ensuring both visitor satisfaction and the highest quality of service for the partner sites.

Cultival uses different indicators to ensure the quality of the tours.