Seasonality of the traffic
One of the major constraints in managing a cultural site is the seasonality of the traffic. Indeed, the monuments must sometimes deal with large differences in footfall, be in through the course of the day, between the week and the weekend, or by month. With this in mind, Cultival has developed different solutions and tools in order to smooth visitor traffic as much as possible between these periods of peaks and troughs.
The prerequisite for efficient flow optimisation is perfect knowledge of the audiences.
For this, the precise answers to the following three questions must be known:
- Who is coming? > is it individuals, groups, schools, etc.
- How are they coming? > are they alone, in groups of 50 people, etc.
- When at they coming? > is it in the morning, at the weekend, during school holidays, etc.
These three factors will then be cross-checked with the capacity of the areas at the cultural site.